It’s that time of the year. The weather starts getting warmer, the sun stays out longer, and school bells everywhere ring for the final time until we enter the fall season again. When we look at this equation it can only mean one thing – that summer is upon us and so is camping. If you’re a campground owner, then you’ve probably been thinking about and preparing for this moment for some time. Yet, in the wake of a year where venturing beyond our own homes was not something we could do as freely or as often as we used to, the anticipation to do so now is only heightened. In fact, according to Vrbo’s Trend Report, “demand for cabins [has especially] increased nearly 25%” in 2021. In light of this reality, there are several cabin considerations campground owners can implement to meet this incredible demand well.
Do It for Old Time’s Sake (because everyone loves a little nostalgia)
It’s a tale as old as time, except the story was not authored by Disney. It is the experience parents and grandparents alike retell of their childhood summers spent at sleep-away camps with cabins for bunks. When people go to a cabin at a campground, it takes them back in time. Back to the bunk where all the pranks were made or re-living a camp story that had been told to them time and time again. Nostalgia has a way of pulling at our heartstrings to appreciate the things that so often go unrecognized. Campgrounds with cabins marry the past with the present in a way that people can’t resist, and campground owners, can find opportunistic.
In Any Season. Under Any Weather.
Even though the camping season makes a notable debut around summer, cabins turn camping into something that you don’t have to wait for. Winter, spring, summer or fall, cabins remove that yearly expiration date on camping by providing shelter against anything that the weather might bring with added health benefits to all involved. They have proven to stand the test of time while also blessing your camera roll with some of the most postcard-worthy pictures in any seasonal setting. (These campground cabins in the snow almost look like they belong on a set of a movie.) When you are able to tell customers that your cabins are open for rent year-round, it gives them flexibility they may not have known they had, and potentially multiple visits to your property as opposed to just a few in the summer.
Getting Back What You’ve Given
If your campground looks more like a grassy canvas and guests have in the past set up or parked their own retreats there, then maybe now is the time to make that canvas a permanent picture. Established cabins on your property give visitors fewer things to plan for, in terms of their stay. That desirable cabin experience along with a personalized marketing kit from Conestoga provides a pathway for increased revenue. In fact, according to a 2020-2021 camping travel statistic, “60% of new campers … are staying in cabins” as opposed to other forms of camping accommodations. This is an audience who not only enjoys the cabin but also bathhouses, pavilions for gathering and eating, and similar building structures that create a functional and community-oriented grounds. Since this particular group of campers are new to the camping scene, there is opportunity for your property to become the place that they initially fall in love with and faithfully come back to for years to come.In a world where busyness can so easily and unknowingly distract and drain, personally disconnecting to fully recharge is a necessity that can be found at your campground. A decision to put log cabin kits on your campground will help campers of all ages make the kind of memories that wonderfully influence the people they are becoming. Thinking about how you can better the camping experience for all who visit truly starts with the cabin in mind. Let Conestoga help you erase the expiration date on camping with cabins you too may never want to leave.
About the Author
Julia holds a BA degree in Communication Studies and is passionate about using words well to tell the stories that matter most in our world. When she’s not working on new ideas for Conestoga Log Cabins, you can find her decorating, baking, or looking at vintage typewriters while antique shopping – all done with a cup of coffee not too far away.